SEO Case Studies

How Training Product and Technology Teams in Technical SEO Transformed Cars.com’s SEO Practice – a case study with SEOInhouse.com.

STAT Analytics: An Inspired Vendor Choice in Cars.com’s Lean-But-Ambitious SEO Stage – PDF case study.

Writing and Editing Samples

Web Copy – refreshing the tone of a trusted brand to align with current trends.

Business Course Descriptions – distilling PowerPoint course content into three-paragraph promotional descriptions.

Blog Posts – I’m a classical music and opera geek. Here’s something about a belated Oscar for Prokofiev’s Peter and the Wolf, and a sample opera performance review.