Client: Midas Franchise
Agency: Gamma Partners
Project: Edited web copy and wrote rack card
Midas wanted to strike an aspirational tone that evoked the brand’s trusted history — while highlighting the opportunity presented by trends such as:
- Consumers keeping cars longer
- Increasingly high-tech vehicles making DIY maintenance less practical.
Here’s a sample of my rewrite. The full deck is available on request.
Here is copy for a rack card.